William B. Smith, Jr.
Strategic Advisor – Head of Marketing
Bill Smith is an award-winning high-tech marketing veteran who brings broad experience in the media and entertainment, pay-TV, consumer electronics and advertising industries to Skyboxe. He has held marketing leadership roles at TiVo, Mediabolic and CNET Networks. As head of global marketing at TiVo, he successfully transformed the company’s focus and narrative from its legacy DVR business to a software and services firm focused on entertainment discovery and video viewership analytics. At Mediabolic, Bill was credited with positioning the start-up for its eventual $43 million acquisition by Macrovision. Bill’s communications and sales enablement programs have been instrumental in increasing customer engagement, achieving pipeline growth, and accelerating shareholder value.